Director of Measurement and Attribution
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Job Summary
Owning the measurement and sales attribution strategy, the full-time remote Director of Measurement and Attribution will lead the development of incrementality measurement methodologies, manage closed-loop sales attribution, and present actionable insights to clients in the media business.
Key responsibilities
- Own closed-loop sales attribution and sales lift measurement, improving its coverage and speed of delivery
- Design and launch incremental sales lift measurement with clear confidence standards across various channels
- Develop standard client deliverables from campaign results, ensuring consistent quality as volume grows
Required qualifications
- 10+ years in advertising measurement and analytics, particularly in retail or commerce media
- Hands-on experience with closed-loop sales attribution and sales lift measurement using transaction data
- Deep expertise in incrementality and causal inference
- Strong SQL and Python (or R) skills for model building and checking
- Proven ability to communicate complex results to senior clients and set realistic expectations
Complete Job Description
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