Director of Media Planning
Job Summary
Leading a team of media planners and buyers, the full-time remote Director of Media Planning will develop integrated media strategies for complex B2B clients, translating business objectives into actionable plans across various channels including programmatic media, OOH, and CTV.
Key responsibilities
- Lead the development of integrated media strategies and plans for B2B clients, ensuring alignment with business and marketing objectives
- Define the role of each media channel throughout the buyer journey, ensuring cohesive strategy and optimization
- Coach and develop a team of media professionals to enhance the strategic quality and consistency of their work
Required qualifications
- Eight or more years of experience in media strategy and planning, particularly in an agency setting
- Strong background in developing B2B media strategies for complex or enterprise clients
- Deep knowledge of both digital and offline media planning channels
- Experience in leading and mentoring media professionals
- Proven ability to present strategic recommendations to senior stakeholders
Complete Job Description
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