Director of Media Planning

Job Summary

Owning the architecture of cross-channel media plans, the full-time remote Director of Media Planning will manage budget allocation, optimize media execution, and ensure alignment with clients' business goals across various platforms.

Key responsibilities:

• Build full-funnel, cross-channel media plans that align with client revenue and growth targets
• Define channel roles and manage reallocation triggers based on performance and market conditions
• Lead client planning sessions and translate performance data into actionable business recommendations

Required qualifications:

• 10+ years of media planning or cross-channel strategy experience in a performance-driven agency
• Proven ability to connect budget allocation to business outcomes across multiple channels
• Strong command of media mix modeling, incrementality testing, and cross-channel attribution
• Experience managing budgets from small tests to multi-million-dollar allocations
• Practical experience incorporating AI tools into planning and analytical workflows