Director of Media Strategy

Job Summary

Leading the development and execution of media plans for BioMarin's Metabolic Conditions Business Unit, the full-time remote Director of Media Strategy will manage media strategy, investment, activation, and measurement to align with brand objectives and audience needs.

Key Responsibilities

• Lead portfolio-level media strategy across the U.S. Metabolic Conditions Business Unit, ensuring alignment with brand strategies and business objectives
• Partner with media agencies to develop comprehensive media plans that incorporate audience insights and market dynamics
• Drive integrated media planning across various channels, focusing on HCP and patient/caregiver engagement

Required Qualifications

• Bachelor's degree or equivalent combination of education and relevant experience
• At least ten years of experience in media strategy, media planning, or digital marketing
• Direct experience working at a media agency, including media planning and optimization
• Strong knowledge of digital media channels and planning principles
• Experience managing media budgets and vendor relationships