Director of Member Lifecycle
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Job Summary
To enhance member retention and engagement strategies, the full-time Director of Member Lifecycle will manage the member journey across various channels, lead engagement operations, and build data-informed decision-making capabilities in a remote setting.
Key responsibilities:
- Develop and implement testing, learning, and measurement strategies to optimize engagement efforts
- Own the member lifecycle journey, collaborating with insights teams to inform annual benefit design
- Establish contact governance policies to ensure a user-centered approach to member communications
Required qualifications:
- 10+ years of experience in building and leading experimentation or personalization programs
- Proven track record of owning consumer metrics and driving improvements
- Experience in team leadership, including hiring and developing leaders
- Strong understanding of emerging technologies and their application in engagement strategies
- Ability to serve as a player-coach, capable of designing experiments and engaging with technical teams
Complete Job Description
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