Director of Omnichannel Marketing

Job Summary

Seeking a strategic and data-driven Director of Omnichannel Marketing, this full-time remote position will lead global marketing strategy across healthcare providers, patients, and commercial partners, focusing on building omnichannel capabilities and overseeing demand generation efforts.

Key Responsibilities

• Define and lead global omnichannel marketing strategy and integrated channel strategies aligned with audience priorities and commercial goals
• Oversee demand generation strategies across various channels, translating business objectives into measurable marketing outcomes
• Lead strategic relationships with external agencies and manage budgets, ensuring alignment with brand identity and regulatory requirements

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 10+ years of marketing experience with significant omnichannel and demand generation leadership responsibility
• Direct-response television (DRTV) experience, preferably in strategy and production
• Experience in a regulated medical device environment, overseeing legal and regulatory review processes
• Proven success in leading integrated marketing programs across multiple audiences and channels