Director of Paid Growth Marketing

Job Summary

Leading the performance marketing team, the full-time remote Director of Paid Growth Marketing will manage paid media channels, oversee agency relationships, and drive customer acquisition strategies to scale the DTC business.

Key responsibilities:

• Own strategic planning and execution of all paid media channels while exploring new growth opportunities
• Manage relationships with partner agencies, ensuring accountability for performance and effective communication
• Build and optimize campaign budgets and media mix strategies to achieve key performance targets

Required qualifications:

• 10+ years of in-house paid media experience, including search, paid social, and affiliate marketing
• 1-2 years of people management experience with a proven track record of team development
• Ecommerce experience in a fast-paced, high-growth environment is essential
• Proficiency in Google Ads, Facebook Ads Manager, and Google Analytics
• Advanced Excel skills; experience with BI tools like Power BI is a plus