Director of Paid Media

Job Summary

Owning the paid content and media strategy, the full-time remote Director of Paid Media will manage execution and measurement across various channels to support targeted account-based marketing strategies, driving qualified demand and revenue growth.

Key responsibilities:

• Oversee end-to-end media planning, ad buying, and placements across multiple paid platforms including search, social, and programmatic channels
• Develop and execute paid content strategies, guiding ad production while optimizing performance based on data analysis
• Manage the paid media budget, reallocating resources based on campaign performance to enhance return on ad spend (ROAS)

Required qualifications:

• 8+ years of marketing or advertising experience, with at least 5 years focused on paid media management
• Proven experience in media planning and ad buying across major platforms, with a track record of managing significant budgets
• Strong analytical skills, comfortable with GA4 and B2B attribution models, and capable of making data-driven decisions to improve campaign performance
• Experience developing strategies for targeted-account and account-based marketing (ABM) programs
• Demonstrated ability to lead and develop team members, with effective communication and collaboration skills