Director of Paid Media

Job Summary

Owning the paid content and media strategy, the full-time Director of Paid Media will manage execution and measurement across various platforms to support targeted accounts and account-based marketing strategies, driving qualified demand and revenue growth in a remote environment.

Key responsibilities:

• Oversee end-to-end media planning, ad buying, and execution across multiple paid channels, including search, social, and programmatic display
• Develop and implement paid content strategies, optimizing ad production and performance in collaboration with the Digital Marketing Manager and Design team
• Analyze campaign performance weekly to reallocate budgets and improve return on ad spend (ROAS), ensuring alignment with business goals

Required qualifications:

• 8+ years of marketing or advertising experience, with at least 5 years focused on paid media and experience managing direct reports
• Proven success in shaping effective ad creative and optimizing channel performance
• Hands-on experience with major paid platforms, including Google Ads and Meta, along with agency management skills
• Experience managing annual paid media budgets of $1M+, with a focus on targeted-account and account-based marketing strategies
• Strong analytical skills, including familiarity with GA4, B2B attribution models, and the use of AI tools in media strategy