Director of Paid Media

Job Summary

Owning the end-to-end paid media strategy, the full-time Director of Paid Media will manage digital acquisition across Google, Meta, and other channels, focusing on budget allocation, performance metrics, and A/B testing in a remote environment.

Key responsibilities

• Develop and oversee the paid digital acquisition strategy, ensuring accountability for customer acquisition cost (CAC) and conversion volume
• Design and implement A/B testing programs for ad creatives, audiences, and landing pages, maintaining a roadmap for insights sharing
• Collaborate with marketing, product, and engineering teams to optimize sign-up flows and report on spend and performance metrics

Required qualifications

• 7+ years of experience in performance marketing, with a minimum of 3 years managing paid media strategy and budget
• Proven track record of driving efficient digital growth in consumer or DTC sectors, preferably healthcare or telehealth
• Expertise in Google Ads, Meta Ads Manager, and landing page testing tools
• Strong understanding of measurement tools and platform attribution limits
• Experience with marketing under privacy or regulatory constraints, such as HIPAA, is a plus