Director of Paid Media
Job Summary
Owning and scaling paid acquisition channels, the full-time salaried Director of Paid Media will manage a significant budget across platforms like Google and Meta, while collaborating with various teams to drive acquisition growth in the Home Equity market.
Key responsibilities
- Develop and implement channel strategies for paid media campaigns
- Manage and optimize the paid media budget to ensure profitable ROI
- Collaborate with Acquisitions, Marketing, Data, and Product teams to enhance overall performance
Required qualifications
- 10+ years of experience in paid media, performance marketing, or customer acquisition
- Experience managing over $1M per month in digital ad spend
- Deep expertise in major performance media channels such as Google, Meta, and TikTok
- Proven track record of running profitable lead generation campaigns
- Experience building or scaling a paid media team, including hiring and developing specialists
Complete Job Description
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