Director of Paid Media
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Job Summary
To enhance the efficiency of the paid media practice, the full-time Director of Paid Media will build systems and standards for campaign management, lead a team of Paid Media Managers and Specialists, and integrate AI tools to optimize workflows, all while working remotely.
Key Responsibilities
- Develop AI prompts and workflows to automate repetitive tasks and improve team efficiency
- Manage and mentor the paid media team, conducting regular check-ins and performance reviews
- Oversee campaign performance and budget management, ensuring weekly optimizations are completed and documented
Required Qualifications
- 7+ years of paid media experience, with a minimum of 3 years in healthcare accounts
- Hands-on experience with Google Ads, Meta, Microsoft Ads, and programmatic platforms
- 2+ years of experience managing or mentoring paid media team members
- Familiarity with AI tools and automation features in ad platforms
- Strong understanding of conversion tracking, attribution, and A/B testing
Complete Job Description
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