Director of Patient Marketing
Job Summary
To support the launch of a novel oncology product, the full-time salaried Director of Patient Marketing will develop and execute a comprehensive patient-centered promotional strategy, lead the creation of marketing platforms and tactics for patients and caregivers, and ensure alignment with brand strategy and commercial objectives in a remote environment.
Key responsibilities:
- Lead the development of the patient marketing strategy and promotional platform for REVTORPYK
- Collaborate with cross-functional teams to create educational and omnichannel approaches for advanced practice providers and nursing stakeholders
- Monitor and optimize promotional campaigns using performance metrics and insights
Required qualifications:
- B.S./B.A. in science, business, marketing, or a related field
- 10+ years of commercial experience in the pharmaceutical/biotech industry
- 5+ years of oncology marketing experience, including direct patient marketing
- Proven track record in leading successful marketing campaigns and product launches
- Knowledge of FDA regulations governing pharmaceutical promotions and compliance standards
Complete Job Description
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