Director of Patient Marketing

Job Summary

Driving patient engagement and brand adoption, the full-time remote Director of Patient Marketing will develop and execute comprehensive marketing strategies, oversee omnichannel campaigns, and collaborate with cross-functional teams to enhance patient experiences and awareness.

Key Responsibilities

• Design and execute patient marketing strategies aligned with organizational objectives and patient needs
• Define and manage patient-facing campaign strategies across various digital and traditional media channels
• Lead cross-functional collaboration to ensure compliance and effective execution of patient marketing initiatives

Required Qualifications

• Bachelor's degree required; MBA or advanced degree preferred
• Minimum years of experience in pharmaceutical, biotech, healthcare, or consumer marketing
• Proven success in leading omnichannel marketing and media strategies
• Experience in specialty pharmaceuticals or therapeutic areas such as ophthalmology or oncology preferred
• Strong understanding of FDA promotional regulations and industry compliance standards