Director of Patient Marketing

Job Summary

To support a growing mental healthcare platform, the full-time Director of Patient Marketing will lead a team focused on enhancing brand awareness and driving patient growth through innovative product and brand marketing strategies in a remote setting.

Key responsibilities

• Oversee product marketing initiatives to create consumer-centric experiences for patients throughout their mental healthcare journey
• Plan and execute integrated media campaigns, partnerships, and activations that enhance brand visibility and drive business outcomes
• Develop and implement brand strategies that differentiate Headway in a competitive market while measuring key performance indicators related to brand and patient marketing

Required qualifications

• 15+ years of marketing experience, with a blend of agency and in-house roles at leading consumer tech brands
• Experience in brand marketing, product marketing, and integrated marketing, ideally with hands-on media experience
• Proven track record of driving brand strategy and partnerships in competitive and regulated industries
• Strong understanding of media optimization and campaign performance metrics
• Experience leading product marketing teams and integrating brand and product marketing efforts