Director of Performance Creative

Job Summary

Leading a team of creative strategists and performance editors, the full-time remote Director of Performance Creative will build and manage the creative engine for video ads, translating performance data into actionable creative frameworks while overseeing the creative testing system and ensuring high-quality output from creators.

Key responsibilities

• Build and run a creative team, setting standards for concept volume and testing cadence
• Translate performance data into creative strategies and oversee the creative testing system
• Direct creator output and establish visual and tonal guardrails across the customer journey

Required qualifications

• 8+ years in performance creative or direct-response marketing with ownership of paid video
• Experience leading a team producing video ads in-house or at a performance creative shop
• Background in marketing physical products direct to consumer, preferably in DTC or CPG sectors
• Fluency in performance metrics such as hook rate, CPA, and blended CAC
• Strong instincts for female-focused wellness brands and understanding of the midlife female consumer