Director of Performance Marketing

Job Summary

To drive digital acquisition strategies, the full-time remote Director of Performance Marketing will manage an eight-figure budget across channels like Meta, Google, and TikTok, optimizing spend while overseeing testing and measurement programs to maximize ROI.

Key responsibilities

• Optimize digital channel spend to meet growth and contribution targets while managing campaign structures and performance
• Lead digital incrementality testing and reconcile platform reporting with various data sources to guide channel mix decisions
• Collaborate with creative teams to prioritize testing and oversee a high-velocity creative testing program

Required qualifications

• 8+ years in performance marketing with 3+ years in a growth leadership role at a consumer brand
• Experience managing an eight-figure annual budget across major digital channels
• Proven ability to design and run incrementality tests using causal measurement techniques
• Deep understanding of unit economics, including CAC, MER, and LTV
• Strong technical knowledge of signal infrastructure and data analysis tools