Director of Performance Marketing

Job Summary

Seeking a hands-on and strategic leader, the full-time Director of Performance Marketing will drive profitable consumer growth through paid media, affiliate partnerships, and new acquisition channels, managing the acquisition budget and performance metrics remotely or from Provo, Utah.

Key responsibilities

• Own the B2C acquisition strategy, managing budget allocation and performance across various channels
• Evaluate and optimize campaign performance in collaboration with internal teams and external agencies
• Lead cross-functional partnerships to enhance the customer acquisition funnel and improve lead quality

Required qualifications

• Bachelor's degree in marketing, business, economics, statistics, communications, or a related field
• 10+ years of relevant marketing experience with substantial B2C paid media and customer acquisition expertise
• Demonstrated ownership of annual paid media budgets of $10-20 million or more
• Recent hands-on experience with Google Ads and Meta Ads Manager
• Proven ability to connect paid media investment to lead quality and customer value in a B2C context