Director of Product Marketing
Job Summary
To support a growing healthcare technology company, the full-time remote Director of Product Marketing will lead the go-to-market strategy and execution for new products and initiatives, crafting compelling narratives and integrated campaigns across various healthcare verticals.
Key responsibilities
- Lead the development and execution of go-to-market strategies for new products and healthcare verticals
- Craft strategic narratives that connect customer challenges with clinical evidence and business outcomes
- Conduct market research to identify opportunities and equip commercial teams with effective messaging and sales narratives
Required qualifications
- Proven experience in product marketing within the healthcare industry
- Strong background in developing go-to-market strategies and integrated marketing campaigns
- Exceptional storytelling and communication skills with the ability to translate complex concepts
- Experience conducting market and competitive research to inform strategic decisions
- Ability to collaborate effectively with cross-functional teams, including Product, Sales, and Customer Success
Complete Job Description
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