Director of Product Marketing

Job Summary

Experienced product marketers will find a full-time salaried opportunity as Director of Product Marketing, responsible for owning the strategic voice of WanderOS, defining positioning and messaging, managing product launches, and driving demand generation in a remote environment across the US or Canada.

Key responsibilities

• Define differentiated positioning and messaging frameworks for WanderOS to enhance operator engagement
• Own and execute the go-to-market launch system, coordinating cross-functional teams for multiple product launches each month
• Build and run demand generation campaigns that fill the operator pipeline with qualified leads and optimize messaging throughout the funnel

Required qualifications

• 8+ years in product marketing, preferably in B2B SaaS, travel tech, or property management software
• Proven experience in building positioning and executing demand generation and go-to-market campaigns
• Strong analytical skills with a focus on research, segmentation, and performance measurement
• Exceptional written and verbal communication skills, capable of producing various types of content
• Deep understanding of platform-led growth and operational realities of customer businesses