Director of Product Marketing
Job Summary
Experienced product marketing professionals will find a full-time remote opportunity as the Director of Product Marketing, responsible for shaping strategic messaging, positioning, and go-to-market execution for PTC's PLM portfolio while collaborating with cross-functional teams to connect PLM to broader technology solutions.
Key responsibilities
- Develop differentiated messaging and positioning for PTC's PLM solutions, targeting engineering leaders and C-suite executives
- Drive go-to-market strategy and execution for PLM product launches and feature releases, ensuring alignment with campaign strategies
- Conduct competitive analysis and market research to inform positioning and equip the organization with actionable market intelligence
Required qualifications
- 8+ years of experience in product marketing or GTM strategy roles within B2B enterprise software, with a focus on PLM or manufacturing technology
- Deep expertise in the PLM landscape, including technology, buyers, and competitive dynamics
- Proven ability to create strategic messaging that differentiates products in competitive markets
- Experience with portfolio-level marketing and crafting integrated solution narratives
- Bachelor's degree in Marketing, Business, Engineering, or a related field
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