Director of Product Marketing

Job Summary

Experienced marketers will find a full-time remote opportunity as Director of Product Marketing, responsible for owning product marketing strategy and content development for health plan and managed care segments, while leading go-to-market initiatives and collaborating with cross-functional teams.

Key Responsibilities

• Lead go-to-market planning and execution for product and solution launches, including messaging and sales readiness
• Package product and service capabilities into standardized, buyer-centered solutions based on real buyer problems
• Own and refine core positioning and messaging, translating technical capabilities into economic value narratives

Required Qualifications

• 10+ years of product marketing experience, preferably in health plans and managed care organizations
• 3+ years of experience managing and developing a product marketing or marketing team
• Proven track record in setting product marketing strategy for complex B2B SaaS offerings in healthcare
• Deep understanding of healthcare industry trends and buyer personas across various markets
• Strong analytical and strategic thinking skills, with experience in data-driven decision-making