Director of Product Marketing
Job Summary
Leading the go-to-market strategy and product positioning, the full-time remote Director of Product Marketing will build and mentor a high-performing team while driving the adoption of innovative AI-powered healthcare solutions.
Key Responsibilities
- Guide category creation by positioning SmithRx as a transformative alternative to traditional PBMs and educating the market
- Own the go-to-market strategy for new product features, coordinating cross-functional launches to ensure successful rollouts
- Develop and execute strategies for AI-powered products, crafting messaging that builds trust and overcomes industry skepticism
Required Qualifications
- 10+ years of experience in product marketing, with at least 4+ years in a leadership role within B2B or B2B2C technology companies
- Bachelor's degree in marketing, business development, or similar (MBA preferred)
- Proven experience in category creation and bringing AI-powered products to market
- Exceptional cross-functional influence and relationship-building skills with Product Management and Sales leadership
- Strong analytical skills with the ability to track campaign performance and GTM effectiveness
Complete Job Description
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