Director of Product Marketing
Job Summary
Leading product and portfolio marketing for PAX's global device and U.S. cannabis consumables business, the remote Director of Product Marketing will define audience strategies, translate consumer insights into compelling product positioning, and manage go-to-market plans throughout the product lifecycle.
Key Responsibilities
- Lead product marketing initiatives across device and consumables portfolios, shaping audience and value propositions
- Own go-to-market strategies for new products and major portfolio initiatives, ensuring alignment across teams
- Drive ongoing commercial health of products, developing lifecycle strategies and tracking performance metrics
Required Qualifications
- 8-12+ years of experience in product marketing, portfolio strategy, or commercialization
- Proven success in leading complex product launches across multiple channels and markets
- Strong background in consumer insight, segmentation, positioning, and go-to-market strategy
- Experience collaborating with cross-functional teams including Product, Sales, and Operations
- Familiarity with consumer tech, CPG, wellness, cannabis, or regulated categories
Complete Job Description
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