Director of Product Marketing

Job Summary

Experienced marketers will find a full-time salaried Director of Product Marketing opportunity focused on shaping the Workforce Engagement Management (WEM) portfolio's market narrative, positioning, and strategy while working remotely in the US.

Key Responsibilities:

• Own the end-to-end WEM market narrative, positioning, and differentiation to enhance customer relevance and competitive advantage
• Define Genesys' perspective on the future of WEM, translating advancements in AI and automation into a credible category vision
• Lead the development of a high-performing team of WEM product marketers, fostering strategic thinking and collaboration

Required Qualifications:

• 10+ years of B2B technology marketing experience, with significant product marketing leadership in enterprise software
• Extensive knowledge of Workforce Engagement Management and contact center technology, including buyer dynamics and use cases
• Strong fluency in generative AI, agentic AI, and the implications of blended human and AI workforces
• Proven track record of developing positioning, messaging, and go-to-market strategies for complex technology portfolios
• Exceptional executive communication skills, capable of translating technical concepts into clear business value for diverse audiences