Director of Product Marketing

Job Summary

Driving the strategic vision for retention initiatives, the full-time remote Director of Product Marketing will manage comprehensive retention strategies across multiple product lines, mentor a high-performing team, and ensure marketing investments yield measurable business impact.

Key responsibilities

• Set and own the 6 - 12-month strategic direction for the retention strategy department, aligning it with company goals
• Design and manage a robust test-and-learn framework to optimize retention offer strategies through data-driven experimentation
• Conduct advanced cohort analyses to develop differentiated retention strategies tailored to distinct customer segments

Required qualifications

• Bachelor's degree in Marketing, Business, or related field preferred; MBA a plus
• 5 - 7 years of progressive experience in retention strategy with demonstrated leadership responsibility
• Proven track record of leading go-to-market retention strategies that drive measurable business outcomes
• Strong expertise in campaign performance analytics and marketing measurement frameworks
• Experience managing budgets and making financially sound investment decisions