Director of Product Marketing
Job Summary
Leading go-to-market strategy and product launches, the full-time remote Director of Product Marketing will manage positioning, messaging, and sales enablement while collaborating with cross-functional teams to enhance customer relationships and drive product success.
Key responsibilities
- Lead go-to-market planning for new products and ensure alignment across Product, Sales, Partnerships, and Customer Success
- Build and manage the sales enablement program, developing resources that enhance messaging and improve adoption
- Conduct competitive intelligence and maintain voice-of-customer practices to inform product positioning and strategies
Required qualifications
- Bachelor's degree in marketing, business, or a related field, or equivalent professional experience
- 8+ years of product marketing experience, with at least 3 years leading product launches or go-to-market programs
- Experience in building a sales enablement program with measurable impact
- Proven track record of leading major product launches from positioning to post-launch measurement
- Hands-on experience using AI tools for research and competitive analysis
Complete Job Description
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