Director of Product Marketing

Job Summary

Owning the go-to-market strategy for Cyera's services portfolio, the full-time Director of Product Marketing will define positioning and messaging for offerings such as DataWatcher and various assessments, while collaborating with Sales and Marketing to drive customer adoption and engagement in a remote work environment.

Key responsibilities

• Define positioning, messaging, and value propositions for services and assessments, ensuring alignment with the Cyera platform
• Build a compelling narrative that resonates with security leaders and practitioners, facilitating the customer journey towards platform adoption
• Lead the go-to-market plan for each offering, including audience targeting, use cases, and success metrics, while creating sales enablement materials

Required qualifications

• 10+ years of experience in product marketing or related fields within B2B technology, with at least 3 years in cybersecurity or data security
• Proven experience in marketing services or managed services alongside a software platform
• Demonstrated success in owning positioning and leading measurable product launches
• Experience engaging with CISOs and senior security leaders, creating relevant content for them
• Bachelor's degree or equivalent practical experience