Director of Product Marketing
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Job Summary
Leading the strategy and execution of marketing initiatives, the full-time salaried Director of Product Marketing will drive sales, adoption, and growth of i-Ready's digital instruction and professional learning offerings while working remotely.
Key responsibilities
- Develop and own product positioning and messaging that resonates with educators and administrators
- Lead go-to-market strategies and launch plans for new products and features, ensuring cross-functional alignment
- Conduct market and competitive analysis to translate insights into actionable strategies for product marketing initiatives
Required qualifications
- 8+ years in product marketing or related roles, with at least 3 years in a leadership position
- Proven experience in the EdTech sector, with strong knowledge of K-12 education markets and buyer personas
- Bachelor's degree in Marketing, Business, or a related field; MBA is a plus
- Extensive experience leading product launches and sales enablement for sophisticated products
- Strong analytical mindset with experience defining KPIs and using performance data to guide decisions
Complete Job Description
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