Director of Product Marketing
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Job Summary
Seeking a strategic and data-driven Director of Product Marketing, this full-time remote position will manage a team to lead messaging, positioning, and content strategy for a growing SaaS platform, while collaborating with various stakeholders to optimize product adoption and profitability.
Key Responsibilities
- Develop and implement go-to-market plans to enhance sales, market share, and customer retention for the product portfolio
- Lead content strategy development and execution, creating thought leadership materials to increase brand awareness
- Collaborate with demand generation and sales teams to enable effective positioning and accelerate pipeline conversions
Required Qualifications
- 8+ years of experience in B2B SaaS marketing, focusing on product and content marketing
- 3+ years of leadership experience with a successful track record in mentoring product marketing teams
- Proven experience in leading go-to-market launches and crafting compelling product narratives
- Bachelor's degree or equivalent experience required; PropTech industry experience is a plus
- Proficiency in HubSpot, Salesforce, and marketing automation platforms
Complete Job Description
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