Director of Product Marketing

Job Summary

To drive product marketing initiatives for the Enterprise segment, the full-time Director of Product Marketing will manage competitive strategy, positioning, and messaging while coaching a senior marketing team, all in a fully remote environment.

Key responsibilities

• Become an expert on Enterprise buyers through customer interviews and advisory board input to inform roadmap and messaging
• Develop compelling positioning and messaging to support Sales in winning new logos and expanding existing customer accounts
• Lead the creation of marketing assets and enablement materials that effectively communicate product value and drive retention and adoption

Required qualifications

• 8+ years of experience in B2B SaaS product marketing, particularly with enterprise or mid-market buyers
• Proven ability to improve win rates and retention through competitive analysis and data-driven strategies
• Strong writing skills with the ability to craft business cases and RFP responses that resonate with C-level executives
• Experience in creating marketing assets, including messaging frameworks, sales decks, and demo videos
• Demonstrated success in a player-coach role, managing teams while actively contributing to product marketing efforts