Director of Programmatic B2B

Job Summary

Overseeing day-to-day operations, the full-time remote Director of Programmatic B2B will manage the programmatic buying division for multiple B2B clients, focusing on strategy development, campaign management, and building a scalable team while ensuring successful delivery of programmatic campaigns.

Key Responsibilities

• Leading B2B programmatic strategy development aligned with client business objectives
• Overseeing campaign management and optimization across various programmatic executions
• Establishing scalable best practices for audience segmentation and multi-touch attribution

Required Qualifications

• 6+ years of experience managing programmatic campaigns, particularly for B2B or enterprise clients
• Deep understanding of B2B buying journeys and account-based marketing
• Advanced expertise with DSPs and data management platforms
• Proven experience linking programmatic metrics to business outcomes
• Analytical fluency with tools such as GA4, Salesforce, and HubSpot