Director of Public Relations

Job Summary

Seeking a hands-on Director of Public Relations, the fully remote role will own and execute the annual PR strategy across all Outside brands, focusing on media relations, storytelling, and building meaningful press relationships.

Key Responsibilities

• Develop and execute the annual PR strategy, including writing and pitching stories
• Build and maintain relationships with national and niche media outlets while driving PR campaigns for product launches and events
• Manage thought leadership initiatives and crisis communications, ensuring timely and effective responses to media inquiries

Required Qualifications

• 8+ years of progressive PR and communications experience, including senior individual contributor or director-level roles
• Established relationships across national, trade, and niche media
• Proven experience in building and executing PR strategies for multi-brand organizations
• Demonstrated ability to write pitches and engage directly with media
• Crisis communications experience, including developing protocols and leading responses