Director of Relationship Marketing

Job Summary

Leading the Acquire portfolio within the enterprise Relationship Marketing strategy, the full-time Director of Relationship Marketing will develop and execute strategies for guest acquisition, onboarding, and database health while collaborating across various teams to enhance lifecycle marketing efforts in a hybrid work environment.

Key Responsibilities

• Shape enterprise RM direction and lead strategies for guest growth, acquisition, and database health
• Oversee connected acquisition and onboarding journeys across multiple channels, ensuring alignment with guest needs and business objectives
• Define performance metrics and optimize strategies based on data insights to drive measurable business outcomes

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field, or equivalent relevant experience
• 10+ years of progressive experience in CRM, lifecycle marketing, or customer engagement
• Proven ability to develop and implement acquisition and engagement strategies that yield measurable results
• Deep expertise in audience segmentation, marketing automation, and cross-channel orchestration
• Strong analytical skills with the ability to translate complex data into actionable strategies and recommendations