Director of Sales, Retail Channel

Job Summary

Leading the retail channel strategy for a frozen food portfolio, the full-time Director of Sales, Retail Channel will manage sales and profitability, build a sales team, and collaborate cross-functionally to execute the retail vision in a remote capacity.

Key responsibilities

• Own and execute the retail channel strategy, developing annual business plans and identifying new account opportunities
• Serve as the senior relationship owner for key retail accounts, leading joint business planning and negotiations
• Build and lead a high-performing retail sales team, fostering a culture of accountability and results

Required qualifications

• 8+ years of progressive CPG sales experience, particularly in frozen food
• Demonstrated success in leading retail channel strategy across various retail formats
• Proven track record of managing trade spend profitably and driving distribution growth
• Experience in managing and developing sales teams and broker networks
• Strong analytical skills with fluency in syndicated data tools such as SPINS and Nielsen