Director of Shopper Growth

Job Summary

As the first dedicated Shopper growth leader, the full-time remote Director of Shopper Growth will manage the full-funnel strategy for acquiring, activating, and retaining users, overseeing the growth and retention budget while leading a team from day one.

Key responsibilities

• Own the full-funnel strategy for Shopper, setting key metrics for user engagement and retention
• Build scalable user acquisition strategies across various channels and optimize for performance
• Design and implement lifecycle systems to enhance user retention and engagement beyond discounts

Required qualifications

• 8+ years of experience in growth, lifecycle, or consumer marketing, with a focus on consumer apps
• Direct experience in driving app downloads and user engagement, including app measurement and attribution
• Proven track record of building user loyalty through product value and community engagement
• Experience managing and developing teams, with a focus on raising performance standards
• Strong analytical skills with experience in cohort analysis and budget ownership