Director of Social Media

Job Summary

Leading a dynamic team in a full-time remote capacity, the Director of Social Media will shape Sierra Club's online presence through strategic content development, audience engagement, and data-driven campaign management while advocating for effective collaboration across the organization.

Key responsibilities

• Develop and deliver Sierra Club's social media identity, including voice and visual style, while coaching key stakeholders on social strategy
• Implement creative content strategies that respond to current trends and foster meaningful engagement across various social media platforms
• Build and advance a team of strategists and creatives, fostering a culture of innovation and accountability while managing programmatic goals and processes

Required qualifications

• Proven experience in leading and managing social media teams and projects
• Demonstrated ability to develop and execute data-informed social media strategies
• Deep expertise with major social media platforms and analytics tools
• Strong background in equity analysis and understanding group dynamics in organizational settings
• Experience in the environmental movement or social justice advocacy space