Director of Social Media Strategy

Job Summary

Leading the brand's presence across social channels and influencer partnerships, the full-time remote Director of Social and Influencer will own the strategy, execution, and performance of organic social and influencer programs while managing a team and driving measurable business impact.

Key responsibilities

• Develop and oversee the social and influencer strategy, including content pillars, voice, and visual identity
• Direct creative production and manage relationships with designers, editors, and creators to ensure consistent content flow
• Build and scale influencer programs, including creator sourcing, negotiation, and relationship management

Required qualifications

• 8+ years of experience in social and influencer program management, preferably in DTC/CPG wellness
• Proven ability to lead and develop a team while remaining hands-on in execution
• Demonstrated success in building organic social strategies with a focus on content performance
• Strong understanding of contemporary internet culture and platforms like Instagram, TikTok, and YouTube
• Experience in building and scaling influencer programs with a significant roster of creators