Director of US Growth

Job Summary

Accountable for driving US growth, the full-time salaried Director of US Growth will manage paid media strategies, oversee the Growth Marketing Manager and agency partners, and leverage AI-driven tools to optimize performance across various channels.

Key responsibilities

• Own and manage the US new member volume and blended customer acquisition cost across all paid channels
• Lead the forecasting and planning process, collaborating with finance to establish and defend budget targets
• Develop and implement a testing roadmap to evaluate new channels, bidding strategies, and optimization techniques

Required qualifications

• 8+ years of experience in performance or growth marketing with hands-on management of multiple paid channels
• Proven expertise in Meta Ads and Google Ads, along with knowledge of other relevant platforms
• Experience in building or directing automation and AI tooling for marketing operations
• Strong analytical skills with proficiency in BI tools and high-level spreadsheet management
• Demonstrated ability to manage teams and agency relationships effectively