Director of VAR GTM Enablement

Job Summary

Driving partner engagement and revenue growth, the full-time Director of VAR GTM Enablement will create a scalable payments channel within the established SMB and lower-middle-market VAR ecosystem, focusing on partner activation, joint go-to-market strategies, and enablement initiatives while working remotely.

Key responsibilities

• Own the payments adoption funnel, increasing VAR engagement and payment volume through targeted activation strategies
• Build and execute joint business plans with priority VARs, establishing shared objectives and performance metrics
• Design and implement a VAR enablement strategy that includes certification programs and sales tools to facilitate partner success

Required qualifications

• 8+ years of experience in channel partnerships, indirect sales, or partner enablement roles
• Deep expertise in ERP systems and experience working with VARs, particularly within SMB and lower-middle-market ecosystems
• Proven track record of driving commercial outcomes through indirect partner relationships
• Strong understanding of VAR business models and B2B payments mechanics
• Bachelor's degree or equivalent professional experience