Director of Web Optimization
Job Summary
To drive a high-performing digital strategy, the full-time remote Director of Web Optimization will manage the website and landing page design, oversee conversion rate optimization initiatives, and lead the implementation of e-commerce strategies to enhance user experience and pipeline generation.
Key responsibilities
- Direct content strategy and oversee testing frameworks to enhance website performance and user experience
- Implement conversion rate optimization programs and conduct A/B testing to maximize funnel conversion and pipeline generation
- Lead on-site search optimization efforts and ensure compliance with regulatory standards for web experiences
Required qualifications
- 10+ years of experience in digital marketing with a focus on website strategy, conversion rate optimization, or e-commerce leadership
- Expertise in building and scaling landing page programs for optimal conversion rates across various traffic sources
- Proven ability to lead complex web content projects and manage large-scale site launches under strict deadlines
- Experience in hiring and developing high-performing teams
- Strong quantitative skills for defining KPIs and measuring web strategy effectiveness
Complete Job Description
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