E-Commerce and CRM Executive

Job Summary

Proactive and detail-oriented, the E-Commerce and CRM Executive will manage the day-to-day CRM program for the Harry Potter Shop storefronts in the UK, US, and Japan, focusing on email marketing and customer lifecycle management in a hybrid work model.

Key responsibilities

• Build, schedule, and maintain email campaigns and customer flows in Salesforce Marketing Cloud across three international markets
• Own and optimize automated customer journeys, including welcome, abandonment, and post-purchase communications
• Monitor campaign performance and maintain reporting dashboards to identify actionable improvements

Required qualifications

• Hands-on experience with email campaign building and scheduling using enterprise-level CRM platforms such as Salesforce Marketing Cloud
• Working knowledge of HTML for building or editing email content beyond drag-and-drop functionality
• Ability to analyze campaign performance and maintain dashboards using Excel functions like pivot tables
• Genuine interest in CRM, customer lifecycle marketing, and e-commerce
• Proactive in coordinating campaigns and projects across internal teams and external partners