Ecosystem Marketing Lead
Job Summary
Owning the partner-facing go-to-market strategy, the full-time Ecosystem Marketing Lead will develop joint launches and campaigns with strategic partners while expanding Lattice's reach into managers and functional leaders in a remote work environment.
Key responsibilities
- Manage the GTM strategy and packaging for Lattice's ecosystem partnerships and integrations
- Collaborate with Product and Integrations teams to position partner-enabled capabilities effectively in the market
- Build repeatable partner marketing motions and activate partners through various marketing initiatives
Required qualifications
- 8+ years of experience in partner marketing, ecosystem marketing, or related B2B SaaS roles
- Proven ability to execute joint go-to-market programs with technology partners
- Experience translating technical products into customer stories and commercial programs
- Strong track record of managing cross-functional stakeholder relationships and driving programs from concept to execution
- Familiarity with HR technology, AI, or adjacent work-tech ecosystems is a plus
Complete Job Description
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