Email and SMS Marketing Contractor

Job Summary

Managing email and SMS marketing programs, the part-time Contractor will oversee campaign execution, audience segmentation, and performance analysis remotely, dedicating 20-25 hours per week to drive engagement and revenue.

Key responsibilities

• Own and manage email and SMS programs in Klaviyo, including campaigns, newsletters, and automations
• Develop and maintain the email and SMS marketing calendar aligned with the broader Marketing Calendar
• Analyze performance metrics and implement ongoing optimizations to enhance engagement and conversion rates

Required qualifications

• 4+ years of experience in email and/or SMS marketing, preferably in an eCommerce setting
• Hands-on experience with Klaviyo, including campaign management and audience segmentation
• Strong analytical skills with proficiency in marketing performance metrics
• Experience in testing and optimizing campaigns based on performance insights
• Ability to manage key workstreams and drive initiatives from strategy through execution