Email Automation Specialist
Job Summary
To enhance personalized customer experiences, the full-time remote Email Automation Specialist will design and implement sophisticated marketing automation workflows, collaborate with teams to develop audience engagement strategies, and monitor performance metrics to optimize campaigns.
Key responsibilities
- Design and implement automation workflows using Salesforce Marketing Cloud and SQL for personalized customer experiences
- Collaborate on lifecycle touchpoint and segmentation planning to create comprehensive audience engagement roadmaps
- Monitor performance of workflows and recommend optimizations to ensure effectiveness and compliance with best practices
Required qualifications
- 4+ years of relevant experience preferred, with a focus on Salesforce Marketing Cloud Engagement (MCE) and AMPscript
- Experience with relational databases and SQL
- Working knowledge of HTML/CSS for email builds
- Proficient understanding of email marketing and key performance indicators (KPIs)
- Ability to stay updated on the latest trends in email marketing and automation
Complete Job Description
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