Email Marketing Manager

Job Summary

Managing and optimizing email marketing across the full prospect and customer lifecycles, the full-time Lifecycle Email Marketing Manager will drive engagement and conversion through effective email programs while working remotely.

Key responsibilities

• Manage email marketing strategies and programs aligned with the broader lifecycle marketing strategy
• Utilize Marketo and 6sense to execute and optimize campaigns, including audience segmentation and personalization
• Create performance dashboards and conduct business reviews to analyze campaign data and recommend improvements

Required qualifications

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent experience
• 3-5 years of experience in email marketing, lifecycle marketing, or demand generation
• Hands-on experience with marketing tools, specifically Marketo and 6sense, including AI-enabled workflows
• Strong understanding of B2B marketing principles and email's role in customer journeys
• Excellent project management skills with the ability to manage multiple programs and priorities