Email Marketing Manager

Job Summary

To support a growing marketing initiative, the contract Email Marketing Manager will lead email marketing and automation efforts remotely, managing campaigns for both B2B and B2C audiences while providing direction to team members and ensuring high-quality deliverables.

Key responsibilities

• Oversee the email and marketing automation calendar, balancing various campaign types across multiple business segments
• Build and optimize automated customer journeys, including lead nurturing, onboarding, and re-engagement strategies
• Provide daily work direction to team members, including prioritizing tasks and conducting QA reviews of campaign builds

Required qualifications

• 7+ years of experience in email marketing, lifecycle marketing, or marketing automation
• Hands-on experience with HubSpot Marketing Hub, including workflows, lists, and campaign reporting
• Proven ability to manage complex email programs and automated customer journeys for B2B and/or B2C audiences
• Strong understanding of email KPIs, deliverability, and database health management
• Comfortable utilizing AI tools for segmentation and analysis in campaign strategies