Email Marketing Manager
Job Summary
Experienced marketers will find a part-time to full-time remote opportunity as an Email Marketing Manager, responsible for developing and optimizing email marketing strategies using Klaviyo to enhance engagement, conversion, and customer retention.
Key responsibilities:
- Develop and execute comprehensive email marketing strategies aligned with business goals and best practices
- Collaborate with clients and internal teams to translate requirements into effective email marketing campaigns
- Monitor and analyze email marketing performance metrics to provide insights and optimize strategies for continuous improvement
Required qualifications:
- Minimum of three (3) years of experience in managing Email Retention Marketing programs for B2C eCommerce brands
- Expert-level proficiency in Klaviyo, including advanced features like predictive analytics and complex segmentation
- Knowledge of HTML/CSS and basic coding principles for email design and customization
- Familiarity with CRM, CDPs, eCommerce platforms (such as Shopify), and Google Analytics
- Previous experience working with larger brands as a retention marketing manager preferred
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