Email Marketing Specialist
Job Summary
Owning the lifecycle email program for leading law firms, the fully remote Sr. Email & Lifecycle Marketing Specialist will manage strategy, copywriting, automation, and reporting to transform email engagement into qualified opportunities and measurable pipeline.
Key responsibilities
- Oversee the end-to-end lifecycle email program, including strategy, journey architecture, and optimization
- Develop multi-stage nurture flows and campaigns in HubSpot to support long sales cycles
- Write direct-response copy tailored to various legal audiences and manage email deliverability and reputation
Required qualifications
- A portfolio of direct-response email copy authored by the candidate
- 3+ years of experience in email marketing and automation, preferably in a B2B environment
- Hands-on experience with HubSpot or a similar marketing automation platform
- Knowledge of email deliverability, including authentication and CAN-SPAM compliance
- Strong analytical skills to connect email performance to qualified opportunities and pipeline
Complete Job Description
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