Email Marketing Specialist

Job Summary

Owning the email creation process in HubSpot, the full-time remote Email Marketing Specialist will build, test, and schedule various marketing emails, including newsletters and event invitations, while managing lists and analyzing performance data to enhance future campaigns.

Key responsibilities

• Build and segment targeted email lists in HubSpot for effective audience reach
• Run A/B tests to optimize email content, subject lines, and send times based on performance metrics
• Maintain the email calendar and approval process to ensure timely and coordinated campaign sends

Required qualifications

• 2-3 years of experience in email marketing or marketing operations
• Hands-on experience with HubSpot's marketing email tool, including building and sending emails
• Familiarity with A/B testing and analyzing email performance metrics
• Basic graphic design skills and experience with Canva
• Experience using project management tools like Asana, ClickUp, or Trello